Blog
Practical guides on getting your app noticed in the stores.
How to localize App Store and Google Play screenshots
Which markets to localize first, what actually needs translating on a screenshot, how to handle right-to-left languages, and the store rules that decide what a user in each country sees.
ReadWriting an app privacy policy that passes store review
Why both stores require a privacy policy, what it has to say, how it relates to Apple's privacy labels and Google's Data safety form, and the mismatches that get apps rejected.
ReadHow to make an app preview video that converts
Planning, recording and exporting an App Store preview or Play promo video, including the rules each store enforces.
ReadHow to design an app icon that gets more downloads
Practical rules for an icon that stays legible at 48 px, survives platform masking, and stands out in crowded search results.
ReadThe complete App Store Optimization (ASO) checklist
A practical, ordered ASO checklist covering keywords, metadata, visual assets, ratings, and the post-launch loop.
ReadHow to make App Store screenshots (step-by-step)
A complete walkthrough from capturing clean device screens to exporting a full, submission-ready screenshot set.
ReadThe Play Store feature graphic: a practical guide
What makes an effective 1024x500 Play Store feature graphic, where it actually appears, and the mistakes that make it unreadable.
ReadASO copywriting that actually converts
How to write App Store and Play Store copy that both ranks in search and persuades a browsing user — titles, subtitles, keywords and screenshot captions.
ReadApp Store & Play Store screenshot sizes in 2026
Every screenshot dimension Apple and Google accept in 2026, which ones are mandatory, and how to avoid the rejections that catch most submissions.
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