Screenshots are the single biggest driver of installs on your store page — most people decide from the first two images alone, before they read a word. Here's how to make screenshots that convert, step by step.
1. Capture clean, real screens Start from your actual app, not mockups. Use a device or emulator, hide notifications, set a full battery and a clean status bar, and use realistic content (real names and numbers beat "lorem ipsum" and "User 1"). Capture the two or three screens that show your core value fastest.
2. Pick a layout, not a blank canvas The best-performing store screenshots aren't raw screen grabs — they're the screen inside a device frame, on a branded background, with a short headline above it. Starting from a template gets you a proven layout in seconds instead of fighting a design tool.
3. Write a benefit-led caption for each Give every screenshot one headline of seven words or fewer, focused on the outcome for the user. "Split any bill in two taps" beats "Bill-splitting screen." The first two captions matter most — they're visible without scrolling.
4. Keep it on-brand Use one background style, one accent color, and one font across all screenshots so the set reads as a single, polished story. Consistency signals quality and lifts trust.
5. Localize for your biggest markets Translated screenshots convert dramatically better than English-only ones in non-English regions. Translate the captions (not just the app) for each store language you target.
6. Export every required size Apple and Google demand specific dimensions, and a wrong size gets your submission rejected. Rather than re-cropping by hand for every device, export one design into the full bundle at once.
MoonStart does steps 2–6 in one place: pick a template, drop in your screens, let the AI write and translate captions, and export every Apple and Google size in a single zip — free.